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Channel 01

Programmatic Display

We activate real-time bidding across thousands of premium publishers through direct DSP integrations with DV360, The Trade Desk, Amazon DSP, and more. Display campaigns are layered with precision targeting to reach the right user at the right price.

Our buying approach combines first-party audience segments, contextual keyword targeting, third-party behavioral data, and retargeting pools β€” all optimized in-flight based on performance signals.

RTB & PMP Retargeting Contextual Programmatic Guaranteed Native Display Rich Media
Avg. Display Viewability
92%
vs. industry avg. of 68%
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Channel 02

Connected TV & OTT

CTV has become the most impactful upper-funnel channel for brand advertisers. We access premium streaming inventory across Hulu, Peacock, Tubi, Pluto TV, and hundreds of other OTT environments β€” delivered as non-skippable, full-screen 30-second spots.

Our CTV campaigns include household-level targeting, ACR (automated content recognition) data for competitive conquesting, and cross-device attribution to measure the downstream digital lift from your streaming investment.

Non-Skippable Household Targeting ACR Data OTT Pre-Roll Cross-Device Attribution
Avg. Video Completion Rate
94%
CTV non-skippable inventory
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Channel 03

Digital Video

Pre-roll, mid-roll, and outstream video across desktop and mobile web environments. We buy in-stream video through IAB-compliant VAST/VPAID integrations on top-tier publisher sites and video exchange networks.

Video campaigns are optimized to your KPI β€” whether that's video completion rate (VCR), cost-per-completed-view (CPCV), or downstream site engagement metrics. We handle creative quality review to ensure your assets render correctly at every placement.

Pre-Roll Outstream VAST / VPAID CPCV Optimization Viewability Guarantee
Avg. CPCV
$0.02
Cost-per-completed-view across network
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Channel 04

Mobile & In-App

Mobile-first campaigns across iOS and Android app environments. We combine device graph data, MAID-based targeting, and location intelligence to build precise mobile audiences for both branding and performance objectives.

In-app inventory includes interstitial, banner, and rewarded video placements across tens of thousands of mobile applications β€” bought through direct SSP integrations with MoPub, InMobi, and Verizon Media.

MAID Targeting Geofencing In-App Display Rewarded Video Location Intelligence Foot Traffic Attribution
Location Audiences
180M+
US mobile device profiles
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Channel 05

Digital Audio

Reach your audience even when screens are put away. We place :15 and :30 audio ads across streaming music and podcast environments, including Spotify, Pandora, iHeartRadio, and programmatic podcast networks.

Audio audiences are built on streaming behavior, content genre affinity, and demographic profiles β€” making it an efficient channel for brand recall and recall lift among hard-to-reach demographics.

Podcast Advertising Streaming Radio Spotify Audience Network :15 / :30 Spots Companion Display
Podcast Listening Growth
+34%
YoY US adult audience growth
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Channel 06

Data & Analytics

Measurement is where most agencies fall short. Our analytics team builds custom attribution frameworks, real-time reporting dashboards, and audience insight reports for every campaign we manage.

We offer first-party data onboarding via LiveRamp and CDPs, custom audience modeling, multi-touch attribution, and incrementality testing β€” so you know not just what performed, but why and by how much.

MTA Attribution Real-Time Dashboards First-Party Onboarding Incrementality Testing Audience Modeling Log-Level Reporting
Reporting Cadence
Live
Real-time dashboard access for all clients

How We Find Your Audience

Every campaign uses a layered targeting approach built for precision, scale, and privacy compliance.

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Behavioral

Third-party data segments from Oracle, Experian, Lotame, and Eyeota covering 50,000+ audience attributes.

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Geographic

DMA, zip code, radius, and hyperlocal geofence targeting down to building-level precision.

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Contextual

Keyword and topic-based contextual intelligence via Peer39 and DoubleVerify for cookieless targeting.

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Retargeting

Site visitor, CRM list, and lookalike audiences re-engaged across display, video, and CTV.

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Household

Deterministic household mapping for connected TV and IP-targeted campaigns.

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First-Party

Secure first-party data onboarding via LiveRamp to activate your CRM data across DSPs.

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Demographic

Age, income, education, and life-stage demographic overlays for audience refinement.

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Intent & Purchase

In-market purchase intent signals from Bombora, TransUnion, and retailer datasets.

Ready to Build Your Media Strategy?

Tell us your goals and we'll put together a custom programmatic media plan β€” no obligation.

Request a Free Media Plan