Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

When you contact us, request a proposal, or otherwise interact with Eight Media Group, we may collect:

• Name, email address, phone number, and job title
• Company name and mailing address
• Campaign objectives, budget ranges, and media preferences
• Any other information you voluntarily provide in communications with us

1.2 Information Collected Automatically

When you visit our website, we and our service providers may collect certain technical data automatically, including:

• IP address and approximate geographic location
• Browser type, operating system, and device identifiers
• Pages viewed, time on site, referral URL, and clickstream data
• Cookies, pixels, and similar tracking technologies (see Section 5)

1.3 Advertising and Campaign Data

In the course of providing programmatic advertising services to our clients, we may process data related to ad delivery, impressions, clicks, conversions, viewability metrics, and audience segments. This data is processed on behalf of our clients and governed by our agreements with those clients and applicable DSP and platform policies.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide requested services
• Plan, execute, and optimize advertising campaigns on behalf of clients
• Communicate about account status, billing, and campaign performance
• Send marketing communications (where you have opted in or where permitted by law)
• Analyze website traffic and improve our online presence
• Comply with legal obligations and enforce our agreements
• Detect fraud, protect against security threats, and maintain platform integrity

3. Programmatic Advertising & Third-Party Data

Eight Media Group operates as a demand-side platform (DSP) agency partner. In delivering advertising services, we work with demand-side platforms, supply-side platforms (SSPs), data management platforms (DMPs), and other ad technology vendors. These partners may:

• Set cookies or access device identifiers to deliver targeted ads
• Use audience segments based on inferred interests, demographics, or behavior
• Provide audience matching and reach extension services
• Report on ad performance, frequency, and attribution

Our DSP and data partner integrations include but are not limited to: Google Display & Video 360, The Trade Desk, Amazon DSP, Xandr, StackAdapt, Basis Technologies, IAS, DoubleVerify, LiveRamp, and Nielsen. Each partner operates under its own privacy policy and data processing terms.

We do not sell personal information as defined under the California Consumer Privacy Act (CCPA) or other applicable privacy laws. We may share pseudonymous or aggregated audience data with advertising partners for campaign targeting and measurement purposes.

4. Information Sharing and Disclosure

We may disclose information in the following circumstances:

• Service Providers: Third-party vendors who assist us in operating our website, conducting campaigns, or servicing clients — subject to confidentiality obligations.
• DSP and Ad Tech Partners: As described in Section 3, to facilitate the delivery and measurement of advertising campaigns.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where personal data may be transferred to the successor entity.
• Legal Requirements: When required by law, subpoena, court order, or to protect the rights, property, or safety of Eight Media Group or others.
• With Your Consent: When you have explicitly authorized disclosure for a specific purpose.

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar technologies on our website. These may include:

• Essential Cookies: Required for basic site functionality
• Analytics Cookies: Google Analytics and similar tools to understand site usage
• Advertising Cookies: Retargeting and conversion tracking pixels
• Preference Cookies: To remember your settings

You may manage cookie preferences through your browser settings or by visiting our Cookie Policy. Note that disabling certain cookies may affect site functionality.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements. Campaign data and performance logs may be retained for up to three (3) years following campaign completion unless client agreements specify otherwise.

7. Your Privacy Rights

Depending on your jurisdiction, you may have rights including:

• The right to access, correct, or delete your personal information
• The right to restrict or object to certain processing activities
• The right to data portability
• The right to opt out of the sale or sharing of personal information (California residents)
• The right to non-discrimination for exercising privacy rights

To exercise your rights, please contact us at csupport@eightgroupmedia.com. We will respond to verifiable requests within 30 days (or as required by applicable law).

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). We do not sell personal information. If you wish to opt out of the sharing of personal information for cross-context behavioral advertising purposes, you may submit a request to csupport@eightgroupmedia.com with "CA Privacy Request" in the subject line.

9. Children's Privacy

Our website and services are directed to business professionals and are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

10. Data Security

We implement commercially reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. International Transfers

Our operations are based in the United States. If you access our services from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

For questions, concerns, or to exercise your privacy rights, please contact: